EPISODE SUMMARY
In this episode, we are going to talk about how to brand your local overseas business to Chinese millennial travelers. A group that represents around 400 million individuals. We spoke with Emily Cheung about how she went from a travel blogger to a serial entrepreneur and her passion for promoting global art & culture to Chinese millennials.
About Emily Cheung
Passionate about innovation and technology, she is a firm believer that the right technology has the power to enhance consumer experiences and bring positive changes to businesses, society, and our daily life. With over 13+ years of experience in Brand strategy, digital transformation, social media, eCRM & digital communication strategy, she is equipped with the relevant technical know and leadership skills to inspire a team within a 40-people size creative digital agency (CREATEC). And she founded a technology company mainly focused on cultural tourism (ShaketoWin) too.
Her vision & mission involves working side by side with cultural foundations, Charities, & NGOs to make the world a better place. She believes that we evolve as humans to become better versions of ourselves, and we all can rise as a society by lifting each other by preserving nature and culture and by building mutual understanding and trust between different cultures across the globe. More than commercial benefits, she values humanity benefits, which can bring a sustainable impact in the world.
EPISODE CONTENT:
Her secret to keep high energy as an entrepreneur
Her journey till now
Promoting cultural preservation at low entry barrier and be a bridge towards Chinese millennials
Preparing Chinese millennials before their travel starts and create cultural awareness
Behavior differences between '85, '90, '95, '00's borns.
Innovation and Technology in Cultural Tourism incl. Virtual Reality and Augmented Reality
How to mix non-profit with profit-focused businesses
Chinese tourism behavior
Creating local experiences besides just visiting a spot
Episode Mentions:
https://www.shaketowin.net and http://www.createcdigital.com
Travel from Home campaign https://www.shaketowin.net/travelfromhome
Contact Emily via Email: [email protected]
WeChat ID: emily-backpacker
Find Emily on LinkedIN
Wechat, Bilibili, TikTok, Weibo
Van Gogh Heritage Foundation: https://www.vangoghsites.com/en/programmas and https://www.vangoghbrabant.com
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