Today’s podcast is about how to brand your local overseas business to Chinese millennial travelers. A group that represents around 400 million individuals. We spoke with Emily Cheung about how she went from a travel blogger to a serial entrepreneur and her passion for promoting global art & culture to Chinese millennials.
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China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China. If you want to learn from on the ground accounts of how business actually gets done in China, this is the program for you.